Hotel partner agreement template
Hotels team up with local businesses all the time: a spa down the street, a kayak outfitter, a wine tour, an airport shuttle. Guests get a discount and a recommendation they trust; the partner gets customers; the hotel often earns a commission. A hotel partner agreement puts that arrangement in writing, so the front desk knows what to promise and the partner knows what it owes each month.
Updated November 5, 2026 · 4 min read
The contract
Gray blanks are yours to fill in before you send. Each signer fills in the blanks in their color.
- You, before sending
- Partner
- Hotel
Hotel Partner Agreement
This Hotel Partner Agreement (the "Agreement") is made on Agreement date between Hotel legal name, operating Hotel name and address (the "Hotel"), and Partner business name (the "Partner"), which provides Partner's services.
1. Purpose
The Hotel and the Partner want to offer the Hotel's guests the Partner's services and to promote each other to their customers. This Agreement sets out what each will do, how referrals are tracked and paid, and the standards both will keep. It is not exclusive: each party may work with others, unless stated here: Exclusivity terms.
2. What the Partner offers Hotel guests
The Partner will offer Hotel guests Guest offer or discount, when they show a room key, booking confirmation or the code Referral code. The Partner will honor the offer on these days and times: Offer availability, subject to availability, and will treat Hotel guests at least as well as its other customers.
3. What the Hotel will do
- Promote the Partner through Hotel promotion channels, for example in-room materials, the front desk, guest emails or the Hotel's website.
- Recommend the Partner to guests who ask about services of its kind, while staying free to mention others.
- Pass on guest feedback about the Partner promptly and fairly.
4. Packages
Where the parties sell a package that combines a stay with the Partner's service, the package, its price and how revenue is split are: Package terms and revenue split. The Hotel sells the package and pays the Partner its share within Days to pay partner share days after the guest's stay, less the Partner's share of any refund the Hotel had to give.
5. Referral commission
For each sale to a Hotel guest that uses the referral code or offer, the Partner pays the Hotel a commission of Commission rate of the amount the guest paid, before taxes and tips. The Partner sends a monthly report of referred sales by day Report day of month of the following month, and pays the commission within Days to pay commission days of the report. Each party may check the other's records of referred sales once a year on reasonable notice.
6. Standards and guest safety
The Partner is solely responsible for the services it provides to guests, including their quality and safety, and will hold every license, permit and certification its services require. Activities with physical risk will use the Partner's own waiver and safety briefing. Either party will tell the other promptly about any guest complaint, injury or incident involving the other.
7. Insurance and responsibility
The Partner will carry general liability insurance of at least Partner liability coverage per occurrence, and auto or professional coverage if its services require them, naming the Hotel as an additional insured, and will provide a certificate on request. Each party will indemnify the other against claims arising from its own services, negligence or breach of this Agreement.
8. Names, logos and marketing
Each party may use the other's name and logo only to promote this partnership, in materials the other has approved, and must stop when the Agreement ends. Neither will describe itself as the other's agent or speak for it.
9. Guest information
The Hotel won't share guests' personal information with the Partner except what a guest chooses to give the Partner directly or agrees may be shared. Each party will keep any guest information it receives confidential, use it only to serve that guest, and protect it as the law requires.
10. Term and ending
This Agreement starts on Start date and continues until either party ends it with Days of notice to end days' written notice. Either party may end it at once if the other's conduct endangers guests or damages its reputation. Offers already promised to guests will be honored, and commissions earned before the end will be paid.
11. General
The parties are independent businesses; this Agreement doesn't create a legal partnership, joint venture or employment relationship despite its name. It is governed by the laws of the state of State, is the whole agreement between the parties on this subject, and can be changed only in writing signed by both. Electronic signatures count as original signatures.
Partner contact
Name and title: Partner contact name and title Phone: Partner phone Email: Partner email
I am authorized to sign this Agreement for the Partner business named above.
Partner, by its authorized signer
Hotel, by its general manager or authorized signer
Opens it in SignMaster as a template you can edit and send.
A starting point, not legal advice. Have a lawyer review it for your state and situation.
On this page
What a hotel partnership looks like
Most start informally, with a stack of flyers at reception and a handshake over a discount. Then a guest is refused the discount, a commission check never arrives, or a guest is hurt on a tour the concierge recommended. This agreement covers the three common shapes: a guest offer the partner honors, packages the hotel sells with the partner's service included, and a referral commission paid back to the hotel.
It's written for an independent hotel, inn or small group partnering with one local business at a time. For corporate rates with a company sending travelers, use the corporate rate agreement; for agencies booking rooms, the travel agency agreement.
What the template covers
- Purpose and exclusivity: what the partnership is for, and whether either side is limited from working with competitors.
- The guest offer: the discount or perk, how guests prove they're staying, a referral code, and when the offer is available.
- Hotel promotion: the channels the hotel uses, from in-room cards to guest emails, without giving up the freedom to recommend others.
- Packages: what's included, the price, the revenue split and when the partner is paid.
- Commission: the rate on referred sales, a monthly report, a payment deadline and a yearly right to check records.
- Standards and safety: the partner's licenses, its own waivers for risky activities, and reporting incidents to each other.
- Insurance, logos and guest data: liability coverage naming the hotel, approved use of logos, and keeping guest information private.
- Term: open-ended with notice, immediate exit if guests are put at risk, and honoring offers already promised.
Mistakes that sour a partnership
- No tracking. Without a code or proof of stay, nobody can tell which sales the hotel sent, and the commission becomes a guess.
- Taking on the partner's risk. If the concierge books a boat tour, the hotel shouldn't be the one sued when someone falls overboard. Require the partner's insurance and its own waiver.
- Sharing guest lists. Handing a partner names and emails without the guests' consent can breach privacy laws and certainly breaches trust.
- Promising exclusivity casually. If the spa is your exclusive partner, you can't hand out the other spa's flyer; decide whether that's worth it.
- No exit. Partners change owners and standards slip. A notice period, and an immediate exit for safety problems, protects your reviews.
How to sign partners with SignMaster
- 1
Set up your hotel's version
Choose Use this template. Fill in your hotel's legal name, property and standard promotion channels, so each new partnership starts with your terms.
- 2
Add the deal details
For each partner, complete the gray blanks: what they provide, the guest offer, referral code, any package and revenue split, the commission rate, payment timing and insurance limit.
- 3
Send to the partner's owner or manager
They add the business name and contact, confirm they can sign for the business, and sign from their phone. Ask for their insurance certificate with an Attachment field.
- 4
General manager countersigns
The hotel signs last. Both sides get the signed PDF with its certificate of completion, and the front desk can work from the guest offer in section 2.
Signing up a whole partner program
Launching a guest perks program with a dozen local businesses at once? Bulk send sends each one their own agreement from a spreadsheet: a row per partner with the owner's name and email, and columns named after the gray blanks, such as Partner's services, Guest offer or discount, Referral code and Commission rate. Save it as CSV UTF-8, and the results file shows who has signed before the program goes live.
Questions? Answers.
Does a hotel partner agreement create a legal partnership?
No. Despite the name, section 11 says the hotel and the partner remain independent businesses, with no joint venture or employment relationship. Neither can sign contracts or make promises for the other.
What commission do hotels charge local partners?
It varies widely by market and service, and some partnerships use no commission at all, just mutual promotion. Whatever you agree, write the rate and what it's calculated on, such as the price before tax and tips.
Who is liable if a guest is hurt during a partner's activity?
The template makes the partner responsible for its own services, requires its insurance with the hotel as an additional insured, and has it use its own waiver for risky activities. Ask your insurer to review the arrangement.
Can partners sign the agreement online?
Yes. They open the email link and sign on any phone or computer, with no account to create. The signed copy reaches both sides automatically.