Influencer agreement template
A brand deal agreed in DMs leaves out what matters most: how long the brand may use the video, whether it can run it as an ad, and what counts as a competitor. This influencer agreement covers deliverables, approvals, the #ad disclosure, usage rights, exclusivity and payment, for a single post or a whole campaign. Read it below, then fill in the deal and send it from SignMaster.
Updated November 5, 2026 · 4 min read
The contract
Gray blanks are yours to fill in before you send. Each signer fills in the blanks in their color.
- You, before sending
- Creator
- Brand
Influencer Agreement
This Influencer Agreement (the "Agreement") is made on Agreement date between Brand name (the "Brand") and Creator legal name (the "Creator"), for the campaign called Campaign name.
1. Deliverables
- Content and platforms: Deliverables.
- Go-live dates: Go-live dates.
- Each post stays public on the Creator's account for at least Days each post stays live days after it goes live, and stories are kept in a highlight for the same period where the platform allows.
- Within 7 days after the last post, the Creator sends screenshots of reach, views and engagement for each deliverable.
2. Brief and approval
The Brand will send a brief with the key messages, product facts and anything that must not be said by Brief due date. The Creator will share each draft at least Draft lead time in days days before its go-live date. The Brand may request one round of changes, limited to accuracy, legal issues and the brief; the Creator keeps control of their own style and voice.
3. Disclosure and honest content
Every deliverable will clearly disclose the Creator's paid relationship with the Brand, using words such as #ad or "paid partnership with" the Brand at the start of the caption, and said aloud in videos. Where a platform offers a paid-partnership label, the Creator will turn it on as well. The Creator will only share opinions they honestly hold and experiences they actually had with the product, and will not make claims the Brand hasn't approved about health, results or prices. If the Brand asks for a disclosure to be fixed, the Creator will fix it within one day.
4. Payment
The Brand will pay the Creator Fee, paid as follows: Payment schedule. The Creator may also keep this product: Product provided. Payment is made within Days to pay after posting days of the last deliverable going live and the Creator's invoice. If a deliverable isn't posted, the fee is reduced by that deliverable's share. The Creator is responsible for their own taxes and will provide a tax form on request.
5. Ownership and usage rights
The Creator owns the content. The Creator grants the Brand a non-exclusive license to use it as follows, crediting the Creator:
- Reposting on the Brand's own social accounts, for Reposting months months.
- Use on the Brand's website and in its emails, for Website and email months months.
- Paid ads, including ads run through the Creator's handle: Paid ad rights and period.
The Brand may trim content and add captions or logos but will not change its meaning or put words in the Creator's mouth. When a period ends, the Brand stops new uses; organic posts already published may stay up.
6. Exclusivity
From the date of this Agreement until Exclusivity days days after the last deliverable goes live, the Creator will not post paid or gifted content for brands in these categories: Competitor categories. Content the Creator already published or agreed to before this Agreement is not affected.
7. Conduct and ending the Agreement
Either party may end this Agreement if the other materially breaks it and doesn't fix the problem within 5 days of written notice. The Brand may also end it if the Creator becomes the subject of public conduct that would seriously harm the Brand's reputation, and may then ask for posts to be taken down. The Creator may end it if the Brand asks for content that would be misleading. In every case, the Brand pays for deliverables already posted.
8. Relationship and confidentiality
The Creator is an independent contractor, not an employee or agent of the Brand. Until the campaign is public, the Creator keeps the brief, launch dates and fee confidential.
9. General
This Agreement is governed by the laws of the state of State. It is the entire agreement for this campaign and can be changed only in writing signed by both parties. Electronic signatures count as originals.
Creator details
Handles: Creator handles
Shipping address for product: Shipping address
Email: Creator email Brand contact: Brand contact email
I will clearly disclose my paid relationship with the Brand in every deliverable, as section 3 requires.
Creator
For the Brand
Opens it in SignMaster as a template you can edit and send.
A starting point, not legal advice. Have a lawyer review it for your state and situation.
On this page
What an influencer agreement does
It turns a creator's rate card into a list of obligations on both sides. The creator commits to specific posts on specific platforms by specific dates, with honest disclosure. The brand commits to a fee, a payment date and clear limits on how it uses the creator's face and voice. Brands usually send it to creators. A creator who wants to send their own terms can copy the text from the preview into a document, rework it and upload it as a new template.
What the template covers
- Deliverables: each post, story or video, the platform, the go-live date and how long it stays up.
- Brief and approval: the talking points, what must not be said, and one round of brand review before posting.
- Disclosure: a clear #ad or paid-partnership label in every post, as the FTC expects.
- Usage rights: whether the brand may repost the content, use it on its website, or run it as a paid ad, and for how long.
- Exclusivity: the competitor categories the creator avoids, and for how many days.
- Payment: the fee, any product the creator keeps, when it's paid and what happens if a post is late.
- Conduct and removal: what lets either side end the deal, and when the brand can ask for a post to come down.
Disclosure is both sides' problem
The FTC's Endorsement Guides say a creator with a material connection to a brand (a payment, free product or commission) must disclose it clearly, where followers will see it without clicking "more". The FTC also expects advertisers to tell their creators about that duty and to check that they follow it. That's why the template requires a disclosure in every deliverable, lets the brand ask for a fix, and makes repeated failure a reason to end the deal.
Usage rights and paid ads
Posting on the creator's own feed is one thing. Reposting it on the brand's channels, putting it on a product page, or running it as an ad through the creator's handle (what platforms call partnership or Spark ads) are separate rights, and creators price them separately. The template lists each use with its own period, so a 30-day ad license doesn't quietly become forever.
Mistakes on both sides
- Exclusivity that says "no competitors". Name the categories and the number of days, or a beverage creator can't post their morning coffee.
- No go-live dates. A launch post that goes up two weeks late isn't worth the fee.
- Endless approval rounds. One round of changes keeps the creator's voice and the schedule intact.
- Gifted product with no terms. If product is the payment, say so; it still needs disclosure.
- Perpetual usage for a one-off fee. Put an end date on every right, paid ads especially.
How to send it with SignMaster
- 1
Open the agreement
Press Use this template. It opens in SignMaster as a template with the creator signing first and the brand second. Your talking points belong in the brief, which section 2 says you'll send separately.
- 2
Write the deal in the gray blanks
Deliverables and platforms, go-live dates, the fee, the usage rights and their periods, and the exclusivity window. The creator never sees an unfinished draft; the blanks print as you typed them.
- 3
Send it to the creator or their manager
Add the creator by name and email. They fill in their handles and shipping address, tick the disclosure promise and sign on their phone. If a talent manager signs for them, send it to the manager instead and CC the creator.
- 4
Countersign before product ships
Sign for the brand once the creator has. Both of you get the signed PDF with a certificate of completion, and you can ship product knowing the dates and rights are agreed.
A campaign with dozens of creators
Micro-influencer campaigns send the same agreement to 30 or 50 creators with different fees, handles and post dates. Build the list in a spreadsheet with columns named after the gray blanks, like Deliverables, Fee and Go-live dates, and bulk send creates one envelope per creator. Each creator sees only their own deal. The Responses tab then shows every creator's handles and shipping address in one table you can export to your fulfillment team.
Questions? Answers.
Do influencers have to disclose paid posts?
Yes, under the FTC's Endorsement Guides, when there's a material connection such as payment or free product. The disclosure must be clear and easy to notice, like #ad at the start of a caption or said in the video.
Can the brand run my post as an ad?
Only if the agreement grants that right. This template lists organic reposting and paid ad use separately, each with its own period, and you can leave paid use out.
Can a creator sign the agreement on their phone?
Yes. The signing link opens in any phone browser. There's no account to make, and the signing page can be shown in Spanish or other languages.
Who fills in which blanks?
The brand fills in the gray blanks before sending: the deliverables, dates, fee and rights. The creator adds their handles and shipping address, ticks the disclosure promise and signs.